Reddit Pixel Explained

The Reddit Pixel provides conversion tracking and audience building for Reddit advertising. Its advertiser ID uses the t2_ prefix.

What it does

It reports events like PageVisit, AddToCart and Purchase against your Reddit Ads account, enabling conversion optimisation and retargeting across Reddit’s communities.

How to check yours is working

Run your site through our free Tag Explorer tool — it shows every tag on the page, nested under its GTM container, with the tracking IDs. To confirm a tag actually fires, use GTM’s Preview mode or your browser’s DevTools Network tab.

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Part of the Shipwreck Studio Tag Guide. Scan any page with Tag Explorer to see its full tag tree and spot duplicates.